Finding a property that fits your company specific meeting needs can be difficult. So many hotels offer cookie-cutter meeting spaces and activities. Meeting planners are challenged every day by their executives to produce meetings that attract and motivate several generations of workers while producing an ROI for the corporation.
Virgin Hotels entered the highly coveted meeting segment with the opening of its first property in Chicago. Richard Branson created iconic brands and you can be confident that holding a meeting at a Virgin Hotels will be memorable or as they say on their website “FUNKTIONAL”. FunkTional Meetings is a concept that plays out in Ping-Pong meeting tables, fitness video games, Mini-golf in the hallways, life-sized Jenga, and other ideas that shake the ‘bored’ out of boardroom.
The hotel group focuses on creating a spirit of inclusivity and incorporating evolving consumer brands among GenYers, but not to the point of excluding older generations. In a recent article, Raul Leal, CEO of Virgin Hotels, stated “When Virgin does its job well, it eliminates the areas of friction points in a consumer business that cause displeasure”. They set to re-think the entire end-to-end experience from the ground up and avoid the typical “nickel and diming” business model of many of the legacy brands. Among the offerings are no hidden fees, unlimited Wi-FI, free bottled water, no early check-in or late checkout fees, street-level minibar pricing, an app that controls the room environment, social hours with premium alcohol on the house, and in-room amenities catering to female business travelers.
Now, a little secret to planning a tasteful event: focus on the food. Virgin Hotels did it with a menu of fully customizable options.
Since Virgin Hotels opened its first property in Chicago in 2015, followed by the San Francisco property two years later, the brand is slated to open nine additional locations in the years to come with the highly anticipated New York hotel located on the northwest corner of 29thStreet and Broadway in the NoMad neighborhood.