The Best Destination to Reward Talent is Just a Flyaway: Explore Sevilla for your next incentive trip

For all the changes we’ve seen over the past two years, demand for incentive travel programs to honor the highest producers still  persists. The pandemic has done nothing other than sharpening everyone’s thirst to travel. But while incentive trips are coming back, participants want authentic destinations to which they are traveling and cultural experiences, wellness services, and sustainable sensibility.

MICE Wellness hotels are seeing a surge in popularity.

High performers go out of their way throughout the year to make it to the top, leaving them wanting to reenergize. In Sevilla, these authentic hotels offer unparalleled wellness areas to relax and recharge:

  • Hotel Palacio de Villapanes, located a few steps away from the historic Barrio de Santa Cruz, offers classic charm combined with modern design and Andalusian culture.
  • Las Casas de la Juderia, in the heart of Sevilla’s old Jewish quarter, is a group of traditional houses restored to reflect the authentic feel of the artful neighborhood that borders it.
  • Hopes Las Casas del Rey de Baeza is pure magic all day long. Located in the heart of Sevilla’s old town, this traditional Sevillian architecture building used to be a local neighbor’s courtyard in the 18th century. Today, it’s an ideal setting to relax, imagine, and dream.
  • The Level at Melia Sevilla is located near the Santa Cruz district and the Cathedral in the historic heart of Sevilla, in a lively area home to the best Andalusian cuisine.

Sustainability has become top of mind.

Sustainable tourism is the practice of visiting a place that respects the local culture and environment. Spain is aiming to reduce dependency on fossil fuels over the next decade.  Sevilla is piloting an initiative to use the methane produced by the oranges as the fruit ferments to generate clean electricity.

Tour the Jardines en el Aire project, a community garden vision that reused water from air conditioners and transformed one of the city’s most cosmopolitan and diverse neighborhoods. The European Commission awarded it the New European Bauhaus prize to recognize its contribution to the fight against climate change.

Sevilla is also one of the greenest areas in Spain, encompassing 2,472 acres found around town in parks, streets, and neighborhood squares. These are some of the few parks in Sevilla on the “must-see” list:

  • The Maria Luisa Park for its wide variety of plant species and romantic garden.
  • The new Magallanes Park commemorates the Five Hundredth Centenary of the First World Tour that Fernando de Magallanes started from Sevilla -The Magallanes Park is a sustainable water management model.

Authentic travel destinations are about the spirit of a community or culture.

Sevilla offers an opportunity for authentic experiences with these unique MICE venues for on-site events:

  • Muelle 21: Located in Sevilla aquarium, Muelle 21 offers an exclusive place in a unique setting along the Guadalquivir River and Maria Luisa Park. The cuisine is a fusion that mixes traditional Andalusian cuisine with the latest international trends in gastronomy.
  • The Bulls in Spanish culture is an integral part of national traditions and remains dominant in Andalusia. Finca Mirandilla property houses 500 heads of cattle on gently rolling hills to the North-west of Sevilla. Mirandilla has remained unchanged. Groups will re-connect with nature, peace, and silence. It is only the fighting bulls that occasionally disturb this tranquility. The domain exudes authenticity.
  • Real Venta de Antequera is a cultural and bullfighting reference in Sevilla that began in 1926 and has been the scene of great historical, family, and formal events. Events focus on the world of flamenco, bullfighting, and gastronomy, the essence of its origin.

Additional cultural and activities to seek in Sevilla, Spain:

  • Experience the living history of the Royal Alcazar of Sevilla, the oldest royal palace still in use in Europe. This World Heritage-listed site is one of the country’s finest examples of Moorish architecture, featuring a myriad of exquisitely decorated rooms, lavish gardens, paved courtyards, and sparkling ponds.
  • Tour the Cathedral de Sevilla, one of the largest Gothic churches in the world. It is the final resting place of Christopher Columbus and a World Heritage Site.
  • Visit the Setas de Sevilla, the largest wooden structure ever built that has recently been considered one of the most spectacular architectural designs in the world.

Dive into the unique history of Sevilla while tasting some of the best tapas the city had to offer. Walk the street and stop at taverns along the way while learning about the city’s 2000-year-old past and its connection with Christopher Columbus, Julius Caesar, and the Spanish Inquisition.

  • Learn the secrets behind preparing authentic paella with a cooking class in Sevilla. Afterward, feast on the paella you helped make and taste a local dessert.
  • Shop on one of the two principal shopping streets in Sevilla – Calle Sierpes and Calle Tetuan. Branch out into tucked-away streets where avid shoppers can find a trove of treasures like hand-painted fans, shawls, flamenco dresses, and ceramics.

The distance from Madrid to Sevilla is 329 miles. The average journey on the high speed train (AVE) between Madrid (Atocha Station) and Sevilla (Santa Justa station) is 2 hours and 30 minutes, with around 25 trains per day.   You can check the schedule at:

The Sevilla Airport (IATA code: SVQ – ICAO code: LEZL), popularly known as Sevilla-San Pablo Airport, is currently the only airport in the city of Sevilla, the capital of Andalusia and the fourth largest city in Spain, and it is located 10 kilometers northeast of this city, between the limits of this city and the city of Rinconada. The original name of the airport in Spanish is Aeropuerto de Sevilla.

For further information on Sevilla for your MICE group, don’t hesitate to get in touch with the Tourist Office of Spain at

*Photos courtesy of Turespana


Marilyne Bouteiller, a Sales and Marketing Professional and French native, has written short stories for various publications since 2011. As a child, she traveled much of Europe and got into the hospitality industry to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme. You can also read about her experiences on her personal blog at


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