Spain’s 5 best wine experiences for incentive groups and more…

Wine tourism is on the rise. More and more incentive planners seek to give meaning to their travels—no more idle vacations sipping a mojito with your feet in the water. Amazing incentive travel experiences, exclusive opportunities, and personalized touches lead to emotional connections. Show your people awe-inspiring destinations, custom-crafted moments, and unmatched life experiences. Make way for life-changing travels developing, cultivating, and discovering new horizons. 

These are some of the best wineries’ experiences for incentive groups around Spain:

  • Bodegas Marques de Murrieta

The winery is located in the Rioja region, near Logrono. Founded in 1852 by Luciano Murrieta y Garcia-Lemoine, the estate is home to Ygay Castle, the headquarters of the wineries. This winery offers event space on the property. Take a guided tour through the vineyards and a visit to the 19th-century foundational winery and the castle. Finish the tour with a guided wine tasting paired with food and small bites. 

Unforgettable experiences enjoying wine in La Rioja

  • Bodegas Godeval

Bodegas Godeval is located in the province of Ourense, in Galicia, in the northwest part of Spain. The winery was founded in 1986 with 2 hectares of vineyards. In 1988 they expanded their production inside a medieval building known as “Monastery of Xagoaza.” Take a guided walk through the vineyards, the winery, and the 300 years old cave. The visit ends at “Cova dos Monxes,” an underground cellar where it kept the wines of the monks. Of course, wine tasting is available at the end of the visit. 

Your Castilla La Mancha trip wines

  • Bodegas Montecillo

This winery located in Navarette – La Rioja started making wine in 1870. They offer a unique experience for groups not seen in other vineyards. You can take a guided tour of the winery, followed by a museum visit and a wine tasting. The Escape Room and adventure that brings history to life through a unique, entertaining activity is a different, fun trip to enjoy as a group. Upon completion of the challenge, wine tasting and appetizers are in order. Another special activity for those who want to make their first steps into the world of wine and learn to appreciate all its flavors and aromas through sensory taste is an “Aroma workshop” with prizes. Now, if you want to discover the winery at its busiest time, come during harvest between September and November. 

  • Bodegas Cordoniu

Cordon is one of the two most renowned sparkling wines cellars in Spain. This Spanish winery founded in 1551 is located in Sant Saturnian D’Anoia in Catalunya. The building designed by Josep Puig I Cadafalch was declared a historic-artistic monument in 1976. Immerse yourself in the underground galleries of the oldest winery in Spain, and learn the secrets of the creator of the Cava (sparkling wine). The winery offers two tours and group activities such as a beginner tasting course, a wine-pairing event, or for the sweet tooth in all of us, organize a wine and cava tasting, pairing them with chocolates and sweets. The tasting includes a wide selection of traditional cakes and chocolates made by a pastry chef. 

Wine activities along the Ribera del Duero Wine Route

  • Gonzalez Byass 

Located in the far south of the Iberian Peninsula in Andalusia, the sherry triangle has over 7000 hectares of vineyards where the wines and brandies of Jerez are obtained. If you are a wine lover, don’t miss out on a tour of one of the oldest wine regions. The tour of Gonzalez Byass offers many surprises. It begins in a shed where sherry barrels are housed under the roof of a building designed by Gustav Eiffel. The tour proceeds through a myriad of halls. Each hall doubles as an event space. Towards the end of the visit, you’ll come across celebrity-signed barrels from Kings and Queens to diplomats and famous actors. The tour ends with a Jerez tasting accompanied by tapas. 

The various activities and experiences extend throughout Spain from North to South and East to West. Information can be found at Enter the magic and savor the aromas of the vineyards in the multiple regions of Spain. 



Marilyne Bouteiller, a Sales and Marketing Professional and French native, has written short stories for various publications since 2011. As a child, she traveled much of Europe and got into the hospitality industry to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme.


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