Tempting Travellers to Engage for Good at the BestCities Global Forum

The countdown is on tempting travellers to BestCities Global Forum, an annual gathering of industry thought-leaders, international associations, and destinations that are members of BestCities Global Alliance. Taking place December 2 – 5 in Madrid, Spain, the event is firmly rooted in legacy and inclusivity, with the new Madrid Challenge encouraging partner destinations and associations to commit to a more sustainable and socially equitable future.

This year a central part of the forum is the Madrid Challenge, a collaborative effort between partner destinations and associations. On the first day of the forum, destinations will be invited to sign up for BestCities’ Commitments to a Sustainable Future, a collection of  standards that strive to make a positive impact in the world. BestCities destinations are audited against the commitments annually to ensure accountability and encourage actionable change.

In addition to the Madrid Challenge, partners and associations can take immediate steps toward positive change by participating in “Engage for Good”, a Forum activity that raises funds for the Spanish Red Cross. Delegates will earn points for event engagement, such as logging into the attendee app, posting to the digital event stream, and joining the Madrid Challenge. Points earned will be channeled into financial support for the Spanish Red Cross and the most engaged participant will be recognized and honored with a special prize at the closing session of the Global Forum.

Madrid Convention Bureau has been working for several years on the development of tools that make it easier for clients to incorporate sustainability criteria into the design of their meetings taking place in the city. The new PLUS platform is available to all event planners and allows the generation of specific sustainability reports for each meeting. The reports contain recommendations to minimize the environmental and social impact of each event and it can calculate the CO2 emissions produced. What differentiates this tool from other initiatives is that the analytical report is produced before the event is held, allowing corrective actions to be taken in the planning phase.

“Madrid, as part of BestCities, has set itself the objective to value the impact of events beyond the merely economic. In this Global Forum 2021, participants will be able to experience what legacy is and how we can improve the social, environmental and working conditions of a destination through well-designed actions. Global Forum 2021 is a great opportunity to enjoy an unbeatable city like Madrid.” David Noack, Director, Madrid Convention Bureau

Celebrating a transition back to in-person events, Global Forum is packed with group explorations, such as a visit to the Spanish Red Cross, meals at popular eateries like the Haciendas Club, renowned for its farm-to-table philosophy and Posada de la Villa, a tapas joint established in 1642. Paired with the onsite Madrid Challenge, interactive legacy education, and support for a local charity, these activities are a key reason delegates won’t want to miss Global Forum in Madrid. To register, visit the event website.



Fiona Knight Consulting Services in business for over twenty-five years. specializes in project management which includes special events, media launches, conferences, workshops, focus groups, festivals, tours, outside broadcasts, anything that needs an expert hand to guide technical implementation, keeping on track; on time and on budget Look for my Tempting Travellers To... blog at http://i-meet.com/pages/Profiles/MyBlogs.aspx or https://www.facebook.com/TemptingTravellersto or follow on twitter or Instagram @fknightevents


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