Sustainability: A Guide for MICE Events

Every day, in every country dozens of events take place generating a big environmental impact.  This is why we should endeavor to make increasingly sustainable events.  Global warming and the carbon footprint are a reality and any action we can take to try to prevent these issues from advancing is more than welcome.  But above all, it is necessary to launch a joint, committed collaboration of all the agents that are part of this industry.


Organizing and celebrating sustainable events is easier than it seems. The destination of Madrid, a pioneer in its commitment to sustainability in MICE tourism recently presented a MICE Sustainability Guide that assesses the key factors enabling integration of the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda set by the United Nations (UN) into the different professional meetings held in the capital.



The Tourism Department and Madrid Convention Bureau (MCB)  are committed to implementing responsible practices in the course of their activities and in their action plan, such as the selection of suppliers that employ sustainability criteria, recycling and the reuse of materials and the design of projects with a positive impact in connection with major events and congresses held in the city. Another step taken has been the creation of a department that specializes in legacy and positive impact, a pioneering initiative in Spain, which promotes, makes suggestions and collaborates on the implementation of these sorts of initiatives.

MICE tourism must be given greater recognition and importance in society. Sustainability helps to bring us closer together, to create empathy and to involve social stakeholders in professional meetings. Working in this direction will make Madrid a more sustainable destination, a city whose approach to MICE tourism makes it more efficient and responsible.







Julie Surrey is a Partner at Creative Planette and is a seasoned professional in the events industry. Ms. Surrey started blogging actively in 2010 and writes industry specific pieces for i-Meet, the online business community for people who plan meetings and events.


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