Reinvent travel in the City that has it all: Madrid, Spain

What makes a city unique? 

On the surface, it’s the people, the food, the outdoor environments, the incredible art, the architecture, and urban lifestyles. Drilling down deeper, we discover other nuances such as the city’s qualities of optimism, vitality, vibrancy, and open-mindedness. 

Thanks to some of Madrid’s most popular tourist attractions, from its historical and cultural heritage to its food scene, leisure and entertainment options, there are endless opportunities for each visitor. The city offers the perfect balance between work and leisure to produce an enlightening experience for meeting and incentive groups.

Must enjoy…

Our visit starts on the Paseo del Prado, a UNESCO World Heritage Site since 2021 and one of Madrid’s most important and most historical boulevards. The area is known as the Landscape of Light. The boulevard stretches from Plaza del Emperador Carlos V, to Plaza de Cibeles. Stop at the Atocha Train Station, Madrid’s first railway station, forge ahead to the Royal Botanical Garden. Then walk to the CaixaForum Madrid, the Neptune Fountain, the Naval Museum, and the Cibeles Palace. 

Must see…

Travel to one – or more – of the seven UNESCO World Heritage Sites located within an hour’s drive from Madrid. Explore the birthplace of Miguel de Cervantes in Alcala de Henares. Visit the Royal Site Palace and its Gardens in Aranjuez. In Escorial, stop at the Monastery and Real Sitio de San Lorenzo de Escorial, declared a UNESCO World Heritage Site in 1984. In Avila, contemplate the city’s great walls and the cathedral. While the copper-colored leaves in autumn are especially striking, a walk in the only beech forest located in Hayedo de Montejo is an unforgettable experience at any time. Discover the aqueduct of Segovia or explore Toledo and witness how Jews, Muslims, and Christians could live together in harmony. 

Must eat…

Madrid has a rich food culture and a flourishing food scene. Learn about the heart of the city through a food tour. Visit century-old establishments that make the backbone of the city center, the places that make Madrid, Madrid. Step inside one of Madrid’s oldest kitchens to learn how they make their signature dish. Eat where the locals eat in Madrid’s most central neighborhoods. Go beyond the tapas bars and specialty eateries, and grab lunch at a gourmet deli. 

Must do…

Experience Madrid like no other city in the world. Take a Flamenco Class where the magic and passion of Spain’s most famous dance will take center stage. According to experts, Flamenco is a dance that becomes part of the soul who dance it, creating bonds like no other. A perfect activity for groups. 

Must visit…

Spain’s artistic pride shines through in the marvelous museums of Madrid. One of the capital’s top cultural attractions and undeniably the most famous museum in Spain is the Prado Museum, located in the beautiful Paseo del Arte. The museum is home to the most extensive collection of Spanish paintings in the world. A visit to the National Museum of Romanticism takes visitors back to the Romantic Era, painting a vivid image of how life in Madrid was like during this period. Medieval art enthusiasts should head straight to the Thyssen-Bornemisza Museum, containing one of the finest private collections of art in the world. 

Must buy…

In our world of mass production, Madrid has an important artisan sector that still exists. Live the intimate experience of getting to know their secrets by taking a unique walk through the city center streets where you will stop in small shops that might pass unnoticed but keep an essential part of Spain’s cultural heritage within their walls. Discover the people that are keeping many-century traditions alive. Talk with a Spanish guitar luthier whose family has been in business since 1887. Visit a master shoemaker with more than forty years of experience in making flamenco shoes. Stop at one of the last of Spain’s Cape-Makers that has been making capes since 1901, dressing Spain’s royal family and bullfighters. Madrid is also home to many artisans who work with leather using age-old techniques to create handbags, rucksacks, wallets, and more. A few of those shops are Taller Puntera, Oficio Studio, and Ollomao Taller. 

Must need R and R…

After a full day of tour and exploration, it’s time to take much-needed R and R. Madrid is rewarded with a varied hotel scene. No matter the budget, Madrid’s best hotels are defined by splendor, whether located in a historical building, attached to a Michelin-starred restaurant or just high on charisma and an essential part of a local neighborhood. Thanks to the excellent weather in Madrid, terraces and hotel rooftops are accessible all year long.

Additional information about Madrid and all it can offer to your group contact Madrid Convention Bureau at +34 91 578 77 96 or email at 


Marilyne Bouteiller, a Sales and Marketing Professional and French native, has written short stories for various publications since 2011. As a child, she traveled much of Europe and got into the hospitality industry to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme.


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