Madrid wins top awards…again!

Madrid, the capital of Spain, is a city rich in history, art, and culture. Its historical and cultural treasures are a feast for the senses with remarkable architecture and amazing galleries. This city, located in the center of the Iberian Peninsula, provides a perfect backdrop for meetings and conferences of all sizes.

If you need motivation to include Madrid in the search for your next meeting or incentive program, consider that Madrid has recently been awarded three top honors by World Travel Awards and World MICE Awards, acknowledging, rewarding, and celebrating Madrid as a leading destination for meetings, conferences, and incentives.

Europe’s Best MICE Destination 2021. This, for the second year in a row.

Europe’s Leading Meeting & Conference Destination 2021.

World’s Leading Meeting & Conference Destination 2021. This for the third year in a row!

In addition to the above honors, The Landscape of Light, an ode to culture, science, and nature, was recently awarded UNESCO’S World Heritage status. The UNESCO World Heritage List includes sites of outstanding universal value. This list was created in 1972 through The Convention Concerning the Protection of World Cultural and Natural Heritage in order to protect heritage regarded as important for the whole of humanity and worth safeguarding for present and future generations.  The Landscape of Light is the first site in the city of Madrid, fifth in the region, to have been granted this status. The Landscape of Light includes Paseo del Prado, El Retiro Park, and the neighborhood of Los Jerónimos, and boasts an incredible number of institutions, museums, and monuments that are of cultural and global importance.

Additional World Heritage sites in the region include Alcala de Henares, Aranjuez, Hayedo de Montejo, and El Escorial, in the greater Madrid area, and Avila, Toledo, and Segovia in the surrounding provinces.

The arts and culture in Madrid lend themselves to amazing experiences. A few noteworthy stops include the Royal Palace, where you can journey through the history of Spain. It is the official residence of the Royal Family. Be sure to visit during the changing of the guard on Wednesdays and Saturdays. Another must visit is the Prado Museum, housing the most comprehensive collection of Spanish paintings, in the world. Or visit Plaza Mayor, situated at the heart of Hapsburg Madrid, the old part of the city and one of the capital’s most charming districts.




Some lesser-known, but fascinating museums that are worth a visit include Museum of Romanticism, Garment Museum, National Archeological Museum, the Railway Museum, the Cerralbo Museumand the Naval Museum.

Commemorating a conference or incentive program in Madrid would not be complete without a souvenir from a local artisan. How about a hat from one of the local hat shops, or a pair of handmade gloves? Both are staples in Madrid. Another idea is a Meninas sculpture. Taken from Diego Velazquez’s masterpiece painting, Las Meninas, Meninas statues are an icon of Madrid, crafted of varying materials by local artisans.

Madrid surely is a world-class city and has much to offer your group, no matter the size. Explore all the options and reach out to the Madrid Convention Bureau for more information.

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Health and Safety

Currently, although Madrid has never had restrictions regarding the celebration of events, there have been, until October 1st, 2021, restrictions on the capacities of the rooms for meetings and events. Currently, this limitation has been lifted and the venues work to the maximum of their capacities with two conditions: 1.5 of social distancing and use of masks if this distance cannot be guaranteed. Changes to the above guidelines can take place, so be sure to review the current health and safety recommendations and guidelines for meetings and Conferences in Madrid here.


Regina Allen, Corporate Meetings and Events Strategist i-Meet, the online business community for people who plan meetings and events.   


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