Adapting to the Post-Pandemic and the MICE Future

Madrid is a beautiful, vibrant city and is quite dependent on tourism as its main business.  The pandemic obviously rocked Madrid hard and took a toll on tourism and the MICE industry.  From the beginning of the pandemic, the Spanish Tourism Ministry (STM) and the Madrid government created safety measures to maintain MICE business.  In the Spring 2020 the STM published 21 guidebooks with safety and security recommendations.  These included areas of MICE tourism such as transportation, hotels, DMCs, tourist offices, museums and heritage sites, tour guides, etc.  None of these are legally binding or required but act as a reference and offer helpful suggestions to those planning MICE events.  This link allows you to download the various guides and suggested steps to take.

Also, the Madrid Convention Bureau (MCB) created several guides, protocols, and checklists to further gain trust and confidence of professional organizers.  These are great resources and tools for MICE organizers.  The MCB’s website has these to download as well as valuable information on initiatives and various MICE companies’ plans to revive business.  All address security and safety measures that can and will be taken.  This link provides access to these documents and offers additional information on the  measures Madrid and the MICE industry are taking.  Some Madrid tourism companies and their plans moving forward have also outlined their safety measures here.


As of June 2020, most of  the transportation system is running and many museums are open.  Restaurants and bars are currently open at 75% capacity on terraces and 50% indoor – it is very common in Madrid for restaurants and bars to have terraces) with museums and monuments at 75%.  Areas are reevaluated every two weeks with necessary adjustments being made in each zone dependent on Covid infection rates.  Until May 31, 2021 travelers from many hot zones in Africa, South America and France are required to quarantine for 10 days or test negative for Covid after 7 days of quarantine.  Visitors from high-risk countries are asked to show a Covid test taken within 72 hours of arriving. Testing is also available at the airport.  Most of Madrid still  asks everyone, including visitors, to practice social distancing and wear a mask.

As with most countries and major cities, the requirements for entry as well as what facilities are open is ever-changing as more travelers and residents become vaccinated and Covid cases decrease.  No one is certain when full travel will resume, and all international travelers are allowed entry into Madrid.  Although there are still limitations on international travel, Madrid is committed to the MICE industry with the implementation of safety protocols.


The city is on top of the Covid evolution and will ensure organizers feel safe in bringing their groups and attendees to Spain as we all move forward to some sense of normalcy.


Julie Martinez, CMP, CMM is a meeting, event and incentive planning specialist providing consulting, strategic planning and on-site management.  She is a member and contributor of I-Meet, the online business community for people who plan meetings and events. Please connect with her on LinkedIn and follow her Twitter.


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