Bring the Drama to Your Next Event with a Venenciador!

The venenciador gracefully pulls the instrument high into the air. With a flick of the wrist and a dramatic lift, the sherry falls from high above directly into the cup held below. Not a drop is wasted as the glass is filled. This traditional form of sherry sampling and all the mastery and showmanship it encompasses, will delight and amuse all who witness the art practiced. View the venencia art demonstrated in this video. As you can see, it’s no wonder why savvy planners are adding sherry sampling to incentive programs. Indeed, greeting guests with a glass of sherry poured by a venenciador adds flair and excitement to receptions and gala dinners. Strike your attendees fancy with a venenciador!

To fully grasp the beauty of this tradition, let’s explore the mechanics and instrument of the trade. The venencia itself is comprised of a long, flexible shaft that attaches to a narrow cup at one end with a hook on the opposite end. The venenciador plunges the venencia into the barrel to reach the clear wine held within. Once removed, the venenciador pours the sherry from a height high above the glass allowing the wine to aerate. Opening the sherry’s bouquet in this manner, tasters can ascertain the wine’s character and readiness.

Sherry wines are produced within an area of Andulusia formed by the towns of Jerez de la Frontera, Sanlucar de Barrameda and El Puerto de Santa Maria known as the Sherry Triangle. Usually made with the Palomino grape, the region’s soil and humidity rich climate foster growth of a protective yeast layer called flor which gives sherry its dryness and earthy character.  Types of sherry wine range in color from a pale, clear greenish yellow to a more dark, opaque brown. Some are dry while some are sweet tasting.  

Who better than a venenciador to share the Jerez tradition of sherry tasting with your attendees?  Imagine as the venenciador captivates your group with his skills as he pours multiple types of sherry into catavino glasses held below the venencia. Following “oohs” and “aahs,” each attendee sips the freshly aerated wine discovering the subtle differences between a Fino, Manzanilla and Amontillado creating the perfect opportunity to learn more about sherry in a fun and interactive atmosphere. A simple tasting can be elevated with complementary tapas service. Sherry wine is paired with every type of Spanish cuisine such as soft cheese, meats and shellfish.

The possibilities are endless for your incentive event. The art of venencia is accessible and easily adapted for any event size and budget. Sharing this tradition with your group will create a memorable experience unlike any other. Venenciadors add excitement to receptions, gala dinners and tapas tastings. Up the ante on your next Spanish incentive by showcasing the mastery of venenciadors and the complexity of sherry wines.

Need assistance booking your next group, event or incentive in Spain? Trust the Tourist Office of Spain in Chicago to provide all the resources you need.


Amanda brings nearly fifteen years’ experience in the meetings and events industry giving her significant working knowledge in event management plus unparalleled experience servicing and maintaining a strategic meetings management program. During her time in the industry, her responsibilities have ranged from logistical planning for corporate business meetings and high level advisory boards to managing the site selection process for both corporate and association clients. She has sourced a variety of programs, including incentives, roadshows, international meetings and citywide conventions.  She holds a Master of Business Administration from St. Joseph’s University and contributes to industry-specific pieces for i-Meet, the online business community for people who plan meetings and events  


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