5 reasons why Santiago de Compostela is an ideal setting for your next incentive group

Amazing incentive travel experiences, exclusive opportunities, and personalized touches lead to emotional connections. Show your attendees an awe-inspiring destination, custom-crafted moments, and unmatched life experiences. Incentive travel in Spain has never been more appealing. It offers an incredible range of high-end hotels and activities that appeal to a large spectrum of individuals. Santiago de Compostela is off the beaten path and provides authentic experiences of the highest quality. 

1. Location

Santiago de Compostela, located in northwestern Spain, 30 km from the coast of the Atlantic Ocean, has a mild and dry summer, with wet winters. With its Romanesque, Gothic, and Baroque buildings, the Old Town of Santiago is one of the world’s most beautiful urban areas. Santiago is a famous pilgrimage center, which became the symbol of Spanish Christianity against Islam. The city is one of the three holy places in the world along with Rome and Jerusalem. 

                    Image courtesy of Tourspain                                                                                                              Images courtesy of Tourism of Galicia

2. Access

Santiago de Compostela offers frequent flights from Madrid and Barcelona and is served by several airlines. The Santiago de Compostela – Lavacolla Airport – IATA: SCQ –  is not big, but has all the services needed such as car rental, cab service, and airport bus.

3. Travel activities

Explore Santiago de Compostela, declared by UNESCO as a World Heritage Site. The Muslims destroyed the Old Town of Santiago at the end of the 10th century and rebuilt it entirely in the following century. The oldest monuments are grouped around the tomb of St. James and the cathedral, which contains the great Portico de la Gloria. 

Images courtesy of Tourism of Galicia

Main Entrance of the Cathedral at “Plaza del Obradoiro . Santiago de Compostela Cathedral, Galicia, Spain. The cathedral is the reputed burial-place of Saint James the Great, one of the apostles of Jesus Christ.

Take a guided tour of Bodegas Granbazan and relax by taking a beautiful walk through the vineyard, discovering viticulture’s origins in the Rias Baixas, the history of Albariño, and the relevance of the winery as a pioneer in the elaboration of most outstanding white wines. 

Take an excursion to Finisterre, Muxia, and Costa da Morte. Discover impressive waterfalls, lighthouses, and imposing coastline. Visit beautiful villages near Santiago de Compostela, including its famous 14th-century bridge over the Tambre river. 

4. Dining

What better way to experience a city than through their food? Galician food is a dream come true. The gastronomy of this region is perceived to be different from the rest of Spain. There is fresh seafood from the cold waters of the Cantabrian Sea, delicious beef from the grassy Galician hills, and an abundance of vegetables from small markets. The pasta and rice dishes that dominate Spain’s other regions are less popular in Galicia. Visit 2-3 tapas restaurants for small bites and then meet together as a whole group at a local restaurant for a late lunch to complete the gastronomy tour.

Images courtesy of Tourism of Galicia
      Images courtesy of Tourspain

5. Unique Event Venues and Hotels

There are plenty of event spaces and hotels in Santiago de Compostela to stay and host your group. The largest of which by the amount of meeting space is the Palacio del Carmen Autograph Collection, with 6,684 square feet of event space. The hotel is housed in an old converted convent on the edge of the city. 

The San Francisco Hotel Monumento, with 2,369 square feet of event space, is the second-largest and is located in the old town close to the Santiago cathedral. It is housed in the old 18th-century Convent of San Francisco.

The Parador de Santiago de Compostela is one of the most luxurious hotels in the Paradores chain located near the cathedral. Paradores are a perfect place for incentive meetings.

For more significant events and trade shows, the University of Santiago de Compostela is an ideal location.

The Santiago de Compostela Convention Bureau can help locate venues to fit your conference and meeting size. They offer a range of complimentary services from planning your visits, locating and pricing hotels, to coordination with local authorities to use historical sites. 

Image courtesy of Tourspain

2021 is a particularly special year in Santiago de Compostela. It is a Holy Year. In the years the feast of St. James – July 25th – falls on a Sunday, that year is celebrated as a Holy Year. This event happens every 6, 5, 6, and 11 years. The last Holy Year was in 2010. During Holy Year, pilgrims to Santiago can enter the cathedral by the “Holy Door,” which is opened during that year.  2022 has also been declared a Holy Year. After 2022, the next Holy Year will be 2027.

For further information on Santiago de Compostela for your MICE group, don’t hesitate to get in touch with the Tourist Office of Spain at www.Spain.info


Marilyne Bouteiller, a Sales and Marketing Professional, and French native, has written short stories for various publications since 2011. As a child she travelled much of Europe and got into the hospitality industry as a means to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme. You can also read about her experiences on her personal blog at thefrenchinme.net.


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