Ukraine – The Effect of the War on International Meetings and How to Help



Russia’s invasion of Ukraine has sent shockwaves throughout the world. The devastating upheaval of lives and resulting measures imposed on Russia has sent the global economy reeling.

According to Peter Cramer, Creative mind for 360 degree campaigns in Leisure Tourism, B2B Tourism and MICE:

“The reactions of the world and above all Europe were not long in coming and the sanctions decided are massive against Russia, its economy and its population. This also affects the convention bureaus in Russia, the hotels, congress centers, DMC’s and all players in the MICE industry. Russia and Belarus are a no-go area. But these are by no means the only consequences of Putin’s insane war with Ukraine. With the sanctions imposed on Russia, we can expect a response from the Russians in the form of sanctions from Russia against the rest of the world.

Basically, this war will inevitably lead to a price increase for the whole of Europe, and this will inevitably have consequences for the MICE industry. The expected price increases are pure poison for the planning and organization of all kinds of events.

The facts are that due to the war, Eastern European destinations with borders to Russia and Belarus are declared toxic for MICE business. This is especially bad for the Baltic States. Therefore, there is an urgent need for more communication of information- especially from the Eastern European countries. Transparent communication about the situation on the ground and in the cities of these countries


Poland does this very well and the self-sacrificing willingness of the Polish population to help the war refugees on the border to Ukraine has triggered a worldwide wave of great sympathy for Poland.”

Several event professionals said they had already experienced the postponement of events in the last week due to the conflict, with one citing that the closure of flight routes over Russia had made it difficult for delegates from the Far East to attend. Another event, an incentive in Italy planned for May, was postponed due to perception concerns.

Event professionals expressed concern that clients may not want to be seen to be hosting incentives or celebratory events in the current climate, while others questioned whether the impact the conflict is having on oil and gas prices and inflation could hit budgets.

On the other hand, business in the United Kingdom remains strong, and there is still a lot of pent-up demand for live events and experiences this year following the pandemic.



Julie Surrey is a Partner at Creative Planette and is a seasoned professional in the events industry. Ms. Surrey started blogging actively in 2010 and writes industry specific pieces for i-Meet, the online business community for people who plan meetings and events.


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