Representing the largest portion of the American workforce, the Millennial generation’s wants, needs, and desires must be considered when planning meetings and events. Born approximately between the years of 1980 and 2000, Millennials are likely to be tech-savvy, multi-taskers craving a flexible work-life balance that instills meaning and authenticity into their lives. In order to be successful, your event must include elements that appeal to a generation of workers increasingly representative of your attendee base. Its all about creating an event that fosters engagement and interaction.
Post-pandemic, all event planners and attendees are familiar with and increasingly comfortable with incorporating technology into their event portfolios. Adding technology increases engagement before, during, and after your event. A meaningful experience can be achieved for virtual, hybrid, and in-person events by providing a mobile application that fosters connection, dialogue, and gamification. Consider pairing a mobile app with a virtual platform allowing live-streaming, chat, and on-demand session viewing. Leverage similar technology to streamline and enhance the in-person experience. Eliminate long queues with touchscreen kiosks for check-in, offer complimentary highspeed Wi-Fi and charging stations throughout your event space.
Millennials are team-oriented and comfortable sharing their ideas and opinions with peers and superiors. Your event should encourage an open dialogue between all participants. Live-polling is a relatively easy feature that allows the presenter to interact directly with the audience whether it be online or in-person. Build time into your agenda that allows attendees to interact with one another as well. Small group activities, interactive workshops and one-on-one appointment opportunities are a great way to foster team building and networking.
Health & Wellness
Some may mistake a Millennial’s desire for self-improvement and personal growth as narcissism, but it is more about prioritizing self-care. Millennials are more likely to be stressed, student-debt ridden and overworked. Allow time to unplug. Yoga sessions, sightseeing opportunities, or an extra 30 minutes of relaxation time will be appreciated. Don’t forget the food. Everyone loves a dessert table and Millennials are no different but keeping healthy options on the menu is a must.
Don’t overthink it. Creating meetings and events that appeal to this generation is easy. Many of the meeting elements Millennials crave have become common place additions to event planning arsenals. Remember to provide attendees more opportunities to grow personally and professionally and you can’t go wrong.