The IMEX Group has appointed former SITE head of events Tahira Endean (pictured) as head of programmes to remodel the group’s trade show content (IMEX Frankfurt and IMEX America).
Based in Vancouver, Tahira Endean will spearhead a three-year education strategy behind the group’s content redesign, working with IMEX Marcomms and Knowledge and Education teams. Endean explained: “We’re focused on designing learning with buyer requirements in mind first and foremost, as we want them to have meetings that are enhanced by education at the show. Our combined aim is for attendees to leave each session with tangible takeaways that also support their meetings onsite.”
Changes to education programming are already in place for IMEX America in Las Vegas on 10 October. The theme for the show’s content is ‘Pathways to Clarity’. IMEX America’s content will open with Smart Monday, followed by the three-day trade show from 11 – 13 October.
Carina Bauer, CEO of the IMEX Group, introduces the new education program for IMEX America taking place October 10 – 13 at Mandalay Bay in Las Vegas. “In creating our education program for IMEX America this year, we’ve aimed for radical simplicity. The only price to pay is to show up, take it all in and then put what you’ve learned into practice.”
Pathways to Clarity IMEX America will be delivered in four simple tracks: Respect for People and Planet; Future Self; Innovation and Creativity and Event Planner Toolkit. Over 100 sessions are available, taking place on the show floor’s dedicated three-theatre Inspiration Hub sponsored by Visit Detroit. MPI keynotes – human-centered service, imposter syndrome and how to engage communities begin on Smart Monday on October 10, a day powered by IMEX America’s Strategic Partner, MPI, and run every morning.
There are also tailor-made events for corporate and association planners to meet, connect and learn throughout the show, beginning on Smart Monday. Further sessions, including industry certifications and top-ups, will be delivered by dozens of IMEX partners including In Sustainability and the circular economy: What the future holds, Aurora Dawn Benton, Chief Change Agent at Astrapto along with Benoit Sauvage, CEO of Hospitality Sustainability Revolution will acknowledge that incorporating the circular economy is key to a full events industry recovery. They will detail how integrating best practices in events delivers a host of benefits from enhanced brand, increased clientele, reduced costs and exceptional experiences.
