IMEX – Leaders in Sustainability

 

IMEX America is the biggest trade show in the United States for the global incentive travel, meetings, and events industry. Suppliers and buyers from every sector of the meetings industry come together to do business at IMEX. It’s free to attend, and their four-day program offers specialist education, networking, and much more, on and off the trade show floor.

IMEX America kicks off with a full day of free education at Smart Monday on Monday, October 10, 2022 at Mandalay Bay in Las Vegas and goes through Thursday October 13.   The show is free to attend.

IMEX America has been awarded Meet Green’s Visionary award for sustainability. The award recognizes organizations that “Lead within their own industry, prioritize measurement, and work to move the sustainability dial. Also, research and develop new initiatives to improve environmental performance and use their buying power to drive change with venues and vendors.”

Following each show, Meet Green prepares a sustainability report which details the show’s impact covering energy use, F&B, community engagement, and more. IMEX is keen to share their learnings and have just released the latest findings – you can read the report from last year’s IMEX America here.

Report highlights include:

  1. The show achieved its highest landfill diversion rate to-date of 95%. This along with recycling, composting and donation efforts meant the show achieved the industry threshold for a ‘zero-waste event’
  2. 100% of carbon emissions from host venue MGM convention center were offset

Participants can be confident when joining IMEX America that they are part of a planet-friendly, low carbon event. IMEX is committed not only to implementing best practices in event sustainability themselves, but also to using their influence to encourage everyone in the industry to maximize their efforts.

Through their sustainable exhibiting guide, they help exhibitors reduce their environmental impact – from the materials they use, to what they bring to the shows. Both exhibitors and attendees can sign up to their People & Planet pledge which lists some quick and simple actions to take before and during the show to limit environmental impact.

 

The hub of their show floor sustainability efforts is the IMEX | EIC People & Planet Village. This was launched at IMEX America last year and is returning for this October’s show.  The Village will feature a shared campfire area dedicated to sustainability, diversity, equity and inclusion as well as the chance to take part in activities that support the local Las Vegas community. The emphasis is on offering practical support and at each show they invite attendees to roll up their sleeves and get involved, often creating something tangible where they can see the results unfold in front of them.

More information on how the IMEX Group approaches sustainability is here.

 

 

Julie

Julie Surrey is a Partner at Creative Planette and is a seasoned professional in the events industry. Ms. Surrey started blogging actively in 2010 and writes industry specific pieces for i-Meet, the online business community for people who plan meetings and events.

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