IMEX stands for Worldwide Exhibition for Incentive Travel, Meetings and Events.
The IMEX concept launched in September 2001, the first show opened in April 2003 in Frankfurt and then IMEX America opened in Las Vegas in October 2011.
IMEX America is the largest tradeshow for event planners in North America. IMEX America happens at the Sands Expo in Las Vegas (USA), September 10-12, 2019.
Starting November 2021, IMEX America will move to the Mandalay Bay, Las Vegas.
IMEX is based on the concept of hosted buyers, qualified event professionals with purchasing powers that are reimbursed to attend the show in exchange for meetings with exhibitors. IMEX has a reputation for having nailed this format.
Here is what’s new and exciting this year:
**NEW – She Means Business comes to Las Vegas
Following a two-year run at IMEX in Frankfurt, She Means Business comes to Las Vegas. It celebrates the role of women in business and events, and champions diversity, gender equality and female empowerment. Opening speaker Mara Harvey, Senior Manager at UBS Switzerland AG is a powerhouse.
**NEW – Imaginative events research report
EventMB.com, a leading online resource for event professionals, has researched and produced an industry white paper for us. This report will be packed with actionable insights for planners. It will use real-life event case studies and examples to prove that asking ‘what if…’ and following through with measurable action really is the way to make events more imaginative.
*NEW – Introducing our Discovery Zone & Sustainability Village
New doesn’t always mean good but these two new experiential and educational offerings are bound to be rrrrrreallllly good. Expect new acts, ideas and activations in our new Discovery Zone where you can get up close and personal with… (well, you’ll have to come and find out).
Working with the Events Industry Council (EIC), our new Sustainability Village is also the perfect hangout for eco-minded event planners looking for ideas, support, and action.
It is so worth it to attend this year! Go to IMEX AMERICA and register NOW!!