As the world adjusts to the new reality of life under self-quarantine in the midst of the coronavirus pandemic, a number of companies and organizations are shifting to virtual events.
A virtual event, also known as an online event, is an interactive gathering that happens on the internet. Unlike in-person events, virtual ones aren’t restricted to a single location. A remote attendee can join and participate from anywhere in the world, given he or she has access to the web.
While virtual events may seem like they’d be less engaging, you’d be surprised at the value they can bring. It allows you to bring together a wider audience. Travel costs that could have prevented attendees from being able to attend a live event are no longer an issue.
Plus, virtual means less overhead costs — after all, you’re not budgeting for a venue, large events staff, and other in-person line items. So you get to drastically reduce your outgoings (not to mention, your carbon emissions), while spending more on curating the best virtual event possible.
Virtual events are growing in popularity, especially as the world continues to deal with the novel coronavirus. Fortunately, modern technology has made it possible for companies to host amazing online events that rival in-person versions, leading to many benefits for both event planners and attendees alike.
Virtual events are extremely measurable. Companies can easily learn which sessions were the most popular, how many people attended, where those attendees live, how they paid for their tickets, and much more. Just about every attendee action can be tracked and analyzed. All that attendee data is music to sponsors’ ears, which can make securing the best ones for your online event a whole lot easier.
When events present a risk to public health or the environment, the resourcefulness and innovation of event planners will be tested. We have to start finding ways to continue to host our meetings while minimizing their potentially adverse effects.
Virtual events offer this possibility to planners, along with several additional benefits to boot. Events aren’t going anywhere — but at least until travel bans are lifted and COVID-19 concerns subside, bringing events online offers options and invaluable learning opportunities.