Pop the Cork on Your Next Madridian Incentive!

A metropolis bursting with flavor, excitement and art, Madrid is surrounded by a countryside of lush vineyards producing some of the world’s most renowned wines. Do as local madrileños do and take full advantage of the bounty these grapes yield.  Your attendees will be eternally grateful to sip on a Tempranillo while basking in the sunshine following a day excursion to one of region’s top wineries. Selling nearly 4 million bottles of wines a year, 44 wineries in the Madrid area offer endless incentive trip opportunities. Pop a bottle, raise a glass, and toast your attendees as they enjoy an unforgettable experience among the grapevines!

Winemaking in Madrid dates to the 8th century. However, Madrid’s designation of origin wasn’t launched until 1990 following a devastating phylloxera plague hitting the area in the early 20th century. The Madrid Designation of Origin (DO) is divided into three sub-areas all of which produce red, white and rose wines.
Arganda is the largest of the three sub-areas comprising nearly half of the DO’s vines. Located southeast of Madrid, the area’s climate is hot in the summer and cold in the winter with minimal rainfall throughout the year.  The allowed grape varieties are: Garnacha, Tempranillo and Cabernet Sauvignon producing red wines and Airen, Malvar, Parrellada, Torrontes and Macabeo producing white wines.

Though the smallest of the three areas, San Martín is the second largest producer. Located southwest of Madrid, the area is protected from cold winter winds enjoying higher temperatures, humidity and rainfall comparatively. Garnacha is San Martin’s most common grape varietal.
Famous for its rose wines, Navalcarnero located south of Madrid is the smallest of the three. The allowed varieties are: Garnacha, Tempranillo and Cabernet Sauvignon producing red wines and Airen, Malvar, Parrellada, and Macabeo producing white wines.

Now that you understand the size and scope of Madrid’s winemaking abilities, let’s explore the possibilities for your next incentive. Whether you are planning an excursion for 300 or an intimate adventure for ten executives, the vineyards in this area of Spain offer endless opportunities custom fit for any budget. Winery tours, tasting and expertly paired meals await at any one of these fine vineyards:
Bodegas Castejón
Producing fine wines such as Tempranillo, Malvar and Macabeo since 1959, this vineyard located in Arganda del Rey offers guided tours of its modern facilities.

Bodega Jesús Díaz
The oldest winery in Colmenar de Oreja, this operation has been creating white, red, rosé and sparkling wines since 1898. Traditional to the area, it houses it wines deep inside an ancient cave open to visitors.

Muñoz Martín
Founded in 1940, this winery fuses traditional winemaking techniques to flawlessly create expert wines. Here Tempranillo, Garnacha, Negral Malvar, Syrah, and Merlot grapes are hand harvested.

Bodegas Pablo Morate Museo del Vino
Traditional and modern winemaking techniques are on full display at this winery located in Valdelaguna. Here visitors can tour the facilities and spend time exploring the museum boasting an impressive collection of clay vessels, tools and artifacts.

As you can see, Madrid’s wine country is bubbling with possibilities perfect for your next incentive. Go ahead and savor the region’s bounty.  Salud!
Need assistance booking your next group, event or incentive in Madrid? Trust the Madrid Convention Bureau to provide all the resources you need.


Amanda brings nearly fifteen years’ experience in the meetings and events industry giving her significant working knowledge in event management plus unparalleled experience servicing and maintaining a strategic meetings management program. During her time in the industry, her responsibilities have ranged from logistical planning for corporate business meetings and high level advisory boards to managing the site selection process for both corporate and association clients. She has sourced a variety of programs, including incentives, roadshows, international meetings and citywide conventions.  She holds a Master of Business Administration from St. Joseph’s University and contributes to industry-specific pieces for i-Meet, the online business community for people who plan meetings and events  


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