Madrid Convention Bureau – activity in North America

Seeking a great destination with resources that know how to execute seamless meetings and events?  Look no further than Madrid and its fabulous Convention Bureau.  For MICE in 2016 alone, Madrid had 1,052,489 professional visitors, and 17,714 meetings (21% of those being international attendees). This amazing city offers 15 flight connections daily from most major US hubs (including Atlanta, Boston, Chicago, LA and New York) and is perfected suited to host your next program.  It is the fifth city in the world for international event organization.  And with the help of the Bureau, your event is sure to be unique.

While Madrid is the ideal destination for holding all types of meetings, from conferences to incentive trips, every planner welcomes the help of local experts to make their event a homerun.   Specifically, when hosting international events outside North America.  Thus, the Madrid Convention Bureau is one of the best resources out there to help planners guarantee their next meeting is a success.  North America hails to be Madrid’s main market for MICE, and the team at the Bureau can offer sound advice. From identifying local businesses for offsite activities, assistance on finding venues, coordinating site visits and accommodations, to providing some promotional material for your groups (just to name a few).

The Madrid Convention Bureau itself is known to host networking events that are far different from the ordinary, lackluster presentations many of us have attended over the years.  For example, their September 2016 shows in Mexico City and Bogota.  Picture no screens, no work tables, no appointments, and no business cards.  Rather playing games, individual participation and fun!  It’s a one-of-a-kind networking event based on a team game led by MCB staff highlighting the city and its culture.  Together with representatives from partner companies, delegates get to know essential aspects of Madrid (like connectivity, gastronomy and culture) which are all important when choosing the city as a venue. All this is done in an entertaining way with professional staff, these shows will always choose a local venue related to Spain.  The team gets to showcase in just a few hours their first-hand experience – ultimately guaranteeing that attendees walk away with a positive impression of the great city of Madrid.


Some of their recent activity in North America included a fam trip for ADMEI agencies, along with similar trips for Spain Convention Bureau’s main contacts in the US.  The Bureau also had a presence at Successful Meetings University (in New York), M&I Forums The Americas (in Cancun) and at IMEX America this past month. There were also presentations in Washington and New York in late October (previously being held in Chicago in 2015 – and likely one of the best activities ever done).  All with great accolades from attending clients throughout the years.

So be sure to stop by and say hello to the Madrid Convention Bureau if you can!  Hopefully bringing one of their events to a city near you.  Or visit their website and chat with a team member for a virtual tour. Without a doubt, they will help make your next VIP event in Madrid a true success!

Samantha Meloni


Leave a reply

©2022 i-Meet         Developed and Maintained by

Log in with your credentials

Forgot your details?

Create Account