How to bring creative mindset into your next meeting?

I just received this month’s Meeting Professional MPI magazine. Most of the articles talk about the Importance of Design in meetings. Bruce Mau, one of the general session speaker at MPI’s 2017 World Education Congress offers an interesting perspective “Stop planning meetings, start designing experiences, think about the individual user experience, not the audience as a whole, but the individual. Think about what they need, not what we want them to do”.

So how do we create a memory for them, something they will never forget? Deliver unexpected encounters and surprises that inspire them to share their experiences more widely. “When we are surprised by something unexpected appearing in our everyday, we begin to make associations. The more distant associations we make between objects and experiences, the more new and surprising ideas become” says Jackie Mulligan, VP of Education for the MPI U.K. & Ireland chapter.

“From Madrid to Heaven” is a local expression which meaning refer on how Madrilenian feels about their city “there is nothing better than Madrid, if you are in Madrid, you feel like heaven”. But it is also a reference to the blue sky of Madrid, where the sun shines almost 3,000 hours every year. Thanks to its weather, countless viewpoints, and terraces giving you an opportunity to gaze at the skyline, and taking in the capital’s rooftops and most emblematic monuments.

The people at the Madrid Convention Bureau understand the concept of building experiences for congress attendees. Take for example the Rooftop Walking Tour to discover Madrid from the attics and balconies of its buildings or the Faro de Moncloa taking visitors in two panoramic lifts 92 meters up to the tower platform overseeing the city.  Above Madrid concept continues into the evening when temperature rises, tables and chairs begin to spread out across pavement and rooftops of hotels and emblematic building to experience the essence of Madrid in the summer.

Other activities mentioned in a post a few months ago – 6 Effective Team Building Activities for Groups in Madrid – cover unique meeting ideas that will create memories for the individual users, something they will never forget. A couple of new places have also opened since. Windobona and Hurricane Factory, both designed around skydiving indoor technology.
If you are still not convinced that Madrid can offer exceptional experiences to your attendees, call the people at the Madrid Convention Bureau, and ask how they can bring creativity into your next conference.
As always safe travel!


Marilyne Bouteiller, a Sales and Marketing Professional and French native, has written short stories for various publications since 2011. As a child, she traveled much of Europe and got into the hospitality industry to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme.


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