Australia – Meetings and Events Down Under


i-Meet has re-started destination features to assist meeting professionals as they begin to envision how, when and where face to face meetings will resume after Covid-19.


Every country is different with its culture, social norms, geography, food, and climate, but there are some that have a truly unique status. Australia is one of them. Australia is also known as the “Land Down Under” because it was discovered when explorers were searching for the land under Asia in the Southern Hemisphere.

Australia is globally famous for its natural wonders, wide-open spaces, beaches, deserts, “The Bush”, and “The Outback”. Australia is one of the world’s most highly urbanized countries; it’s well known for its attractive mega cities such as Sydney, Melbourne, Brisbane, and Perth.

Sydney consistently ranks as a leading global and Asia Pacific hub – and Australia’s number one destination for global meetings, according to the latest annual International Congress and Convention Association (ICCA) Country and City Rankings.

Sydney is a place of contrasts, an energetic global city sitting seamlessly within a thriving natural environment of beaches, a harbour, gardens and bushland. Whether you’re an association or corporate business looking to connect across Australia, the Asia-Pacific or the world, Sydney has the proven capacity to deliver business events like nowhere else.


The northern Queensland destination of Cairns is renowned for its tropical climate and easy access to the World Heritage-listed Great Barrier Reef and Wet Tropics Rainforest. It’s the only place in the world where the rainforest meets the reef.

The already irresistible business events offering in Cairns has received another recent boost, with the opening of three luxury “sibling” hotels from the Crystalbrook Collection – meet Riley, Bailey and Flynn – which collectively add over 950 rooms to the tropical destination’s accommodation inventory. Like siblings, each share many similarities, but each is also unique and maintains its own personality. Live in the moment with Riley. Get to know the thoughtful, arty one, Bailey. Or let your hair down with the mostly recently opened of the three, wild child, Flynn, which debuted in November 2020.

Business Events Australia has published a webpage of resources with links to where to find the latest information about local case numbers, domestic and international border reopenings, meeting restrictions and how venues, hotels, products and experiences are changing their offerings to increase safety for visitors. Updated weekly, the page is a one-stop-shop for understanding the current conditions in Australia for meetings and business events.

The second edition of Australia’s incentive inspiration magazine, Australia Next, is hot off the press, to help planners keep their Australian wanderlust burning bright until travel there is possible again.

In the latest edition, meet three Australian hotels – from city to vineyard and national park – perfect for an exclusive use buyout – and get an insider’s view of Australia’s Red Centre with Ayers Rock Resort’s Business Events Manager. Find out where you can experience Indigenous Bush Tucker, go roaming with koalas, and discover unique Australian gifts for your clients to offer them a little of Australia while travel is paused. You can also take a colorful journey through Australia’s stunning landscapes with 8D surround sound.

Read the digital edition now by clicking here.  If you missed the first edition, you can catch up here.



Julie Surrey is a Partner at Creative Planette and is a seasoned professional in the events industry. Ms. Surrey started blogging actively in 2010 and writes industry specific pieces for i-Meet, the online business community for people who plan meetings and events.


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