Why should you hold a meeting in São Paulo? The Nightlife!

Selecting a destination for a meeting or conference can be daunting. Several aspects need to be taken into consideration: access to the destination, amount of accessible hotel rooms, conference infrastructure, a variety of restaurants and enough entertainment in the evening for attendees to fully experience the destination.

Everyone knows that São Paulo is, by far, Brazil and South America’s main business hub, with an excellent infrastructure for meetings, conventions and congresses. It is the largest city in South America and second largest in the world. This makes it a significant destination for business and leisure travel. The city is particularly rich in historical, political and cultural value, giving visitors an authentic experience of a fascinating country. Three airports serve the city; together with smaller airports it provides São Paulo with both international and domestic service. Within the city, the subway system help alleviate some of the traffic congestion.

As the 21st century unfolded, São Paulo’s social scene dramatically changed. Trendy restaurants and hip clubs have proliferated in the revitalized city center to offer great nightlife – a faithful portrait of the city – frantic, creative and democratic! In 2014, columnist Mark Manson from CNN, chose São Paulo as one of the top ten places in the world when it comes to parties, ballads and other evening entertainment. São Paulo was the only Brazilian city to make the list! There’s room for everyone, from country music, blues, rock, samba and boss’s nova to electronic music, pop and forró! Beyond the new youth-oriented emphasis on food and fun, massive murals by accomplished street artists festoon buildings that were denuded of outdoor advertising by city legislation. Vila Magdalena – a historically bohemian neighborhood – Itami Babi, Vila Olympia – with slick street-side bars, designer restaurants, and European-style dance club – and Funda Center are just some of the most frequented areas by those who like to enjoy the evening in São Paulo. The city nightlife is a reflection of its cosmopolitan image.

The upscale Berrini area, where the WTC São Paulo Events Centerand the Sheraton WTC Hotelare located, is the city’s newest entertainment hotspot, with over a dozen excellent restaurants, bars and theaters, three of the city’s best shopping centers and twelve hotels, all within a 1.5 mile radius. Guests of the Sheraton WTC Hotel can explore the whole area at their own pace with the exclusive WTC shuttle service.

To obtain more information, please contact Roberto A. Dultra – Sales Vice President/North America – at roberto.dultra@wtceventscenter.com.bror call 1-571-888-4156.

For more information about São Paulo visit https://visitesaopaulo.com/#googtrans(pt%7Cen)


Marilyne Bouteiller, a Sales and Marketing Professional and French native, has written short stories for various publications since 2011. As a child, she traveled much of Europe and got into the hospitality industry to follow her love for food and travel. She was exposed to different cultures at an early age, and now enjoys writing about her experiences for i-Meet, the Worldwide Business Community for people who plan meetings and events. Follow her on Instagram @thefrenchinme.


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