Sao Paulo – An Amazing City For Your Next Group!

Sao Paulo is one of the world’s largest cities with a population of over 18 million people.  It is the host to some magnificent event venues, with some fabulous hotel brands that showcase the city’s stellar architecture, world-class gastronomy, and so much more. There is an array of highlights to include on a visit to San Paulo.  From the museums, to attractions & entertainment, to sightseeing tours, and historical landmarks – there is certainly no shortage of things to do with groups in this amazing city.

Known as an international business center, your next group can choose to conduct their event at any one of Sao Paulo’s hotel brands and special event venues.  Meeting-friendly properties include the Grand Hyatt Sao Paulo, the Renaissance Sao Paulo, the Mercure Grand Hotel Parque do Ibirapuera, and the recently renovated, art deco InterContinental Sao Paulo.  The Sao Paulo Convention Center is in the heart of the city, and is Latin America’s largest convention complex. It has 450,000 square feet of space, including the Celso Furtado Auditorium for 2,500 people, five exhibition halls, and an outdoor arena for 35,000 that often hosts international artists.  Other special event venues in Sao Paulo include the Museu de Arte de Sao Paulo, which has an auditorium, gallery space and meeting rooms; the Fundacao Cultural Ema Gordon Klabin, another art gallery which has a 40,000-square-foot garden for events, Bank of Brazil Cultural Center, and Centro Cultural Sao Paulo (with a theater space), all available to groups.

With all of this, it’s no wonder why groups need to experience the amazing city of Sao Paulo, and everything it has to offer.  Unlike many large cities, where most of the main attractions are clustered near the historic old town, Sao Paulo’s are spread across the city. And a good Metro system brings all the sites within easy reach. There are cultural sites, city vistas and green outdoor spaces. Let’s touch on just a few of the many “must-see” attractions in Sao Paulo.

First, we must mention the Catedral da Sé de São Paulo (São Paulo Cathedral).  This neo-Gothic cathedral is in the center of the city, near the main square of Praça da Sé. Inside, the venue can hold up to 8,000 people, which means it’s the largest church in the city, and visitors can enjoy the intricate details that represent Brazil. From coffee beans to flora to animals carved into the structure. The church also boasts a beautiful marble interior and colorful stained-glass windows.

Next, we look to The São Paulo Museum of Art, known locally as MASP.  The museum opened in 1968, and has the most comprehensive collection of western art in Latin America.  Groups will enjoy works by Impressionists and Modern masters such as Renoir, Van Gogh, Matisse, Manet, Debret, Picasso, and Miró, along with 73 works of bronze sculpture by Degas alone. This is also one of the first art museums on the continent to focus on artists of the mid-20th century and later, as well as on contemporary artists in Brazil.  Its outstanding collections put it in the league with the Tate Modern, MoMA, and the Centre Pompidou. The building itself, designed by Brazilian-Italian architect Lina Bo Bardi, is a classic of Modernism. The plaza under its suspended structure hosts a Sunday antiques market and frequent concerts.

Another must-see in this great city is São Paulo’s Municipal Theater by architect Ramos de Azevedo.  Modeled after the Paris Opéra, and mixing Art Nouveau and Italian Renaissance themes, it has become a major city attraction since it opened in 1911. In 1922, it was the venue for a landmark event that revolutionized the arts in Brazil. The Week of Modern Art introduced artists who became icons of the Brazilian Modernist Movement, including painters Emiliano Di Cavalcanti, Tarsila do Amaral, Anita Malfatti, and Menotti Del Picchia.  Composer Heitor Villa-Lobos, playwright Mário de Andrade and sculptor Victor Brecheret are also on that list.  A major center for the performing arts in South America, the theater has hosted performances by internationally renowned singers, dancers, musicians, and performing artists like Carla Fracci, Rudolf Nureyev, Titta Ruffo, Enrico Caruso, and Maria Callas. It is also home to the São Paulo Symphony Orchestra, the Coral Lírico (Lyric Choir), and the City Ballet of São Paulo – all great offsite events for your groups to experience.

Avenida Paulista must also be mentioned.  This is São Paulo’s center of activity, full of things to do and a favorite destination for both tourists and locals. This is an ideal spot for people-watching from one of the numerous sidewalk cafes. The area is home to many shops, theaters, galleries, and museums, including the São Paulo Museum of Art (MASP). There are also several adjacent parks, and the main avenue hosts numerous festivals and celebrations throughout the year.


Sao Paulo also has no lack of restaurants – that’s for sure!  Many are a must-try for group dine arounds or offsite gatherings.  By combining Portuguese and Latin favors, with those from France, Italy and even Japan – the cuisine is unique. For example, D.O.M. Restaurante, has an international reputation and a private room for 24 people.  Or host your group at Brasil a Gosto, where the Brazilian state of Acre dominates the menu and the restaurant’s design makes you think you are dining in a private residence.

Sao Paulo caters to every group – large, midsize or small.  Look to the unique Sheraton Sao Paulo WTC Hotel – a great place to host your clients – in one of the most important business areas of Sao Paulo city.   With 80 boutique rooms, exclusively designed by many local interior decorators, the hotel is also connected to the WTC Events Center (internationally recognized and awarded as the best event center in Brazil).  The state-of-the-art WTC Center offers over 20 restaurants, 10,000 sq meters of space, an exchange center, and is conveniently located within walking distance to most multinational company offices.  Truly a perfect marriage of luxury accommodations and cutting-edge meeting facilities to fit every planner’s needs.

From world-class museums, sightseeing, shopping, entertainment, gastronomy, and unique meeting venues, Sao Paulo has it all.  With a variety of choices and experiences for every guest, whatever you can imagine, you’ll find it there.  It’s the perfect destination for your next group.  So, get booking – Sao Paulo is sure to wow every client!

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