Kudos to ACTE for thinking outside the box and creating a wonderfully interactive annual conference in San Francisco at the end of April. All of the education sessions and interactive networking were very well done. I had a blast at one of the education sessions called: "Is it time to eliminate the hotel RFP process?" And instead of hearing acrimonious dialog between buyers and suppliers, a gamification exercise kept attendees positive and creative. My table, being the "type A" personalities we are, won first place! There were four power corporate buyers and friends, two suppliers (including yours truly) and we had the privilege of having my good friend Michael Baker of the BTN Media Group as part of our table. If you’d like to see his comments about ACTE and our table here’s the URL link to his post:
What was extremely meaningful for me, was the announcement of our collaboration in tackling the long sought-after and elusive emotional engagement ROI for events and meetings. ACTE Executive Director Ron DiLeo made the announcement during the first general session -- and in every general session after that. I was privileged to get up and talk about the project during the last general session of the conference. We also tried out multiple on-going surveys throughout the conference to kick off this study on “eROI” -- as we’re calling it informally.
Active Network hopes to provide project updates at future ACTE global conferences and to announce the results of this study at the Rome ACTE conference this fall. The study is being conducted by Lynn Randall, managing partner of Randall Insights LLC. From now until then, if you want to volunteer an event or meeting to participate in this study on how to capture and report eROI, please reach out to ACTE directly or Lynn Randall at email@example.com.
Hopefully, the end results of this study will provide some quantifiable measurement of the emotional engagement and effectiveness of meetings and events. Meetings/event managers can use the data as part of their reporting metrics to their senior management to address not only any cost ROI issue, but whether or not the meeting/event captured and accomplished emotional goals laid out when organizing that event!